A location-based messaging app for building exercise habits.
Caregivers are vital to the American healthcare system.
Unfortunately, they are often overlooked by insurance providers. Premera Blue Cross wanted to change this, and asked us to find a way to help their caregivers.
Drop-In was inspired by our research into the needs of newly-diagnosed type 2 diabetes patients.
Type 2 Diabetes is one of the most prevalent and expensive diseases in Washington and Alaska, where Premera provides coverage.
Everyone can benefit from daily exercise, but for type 2 diabetes patients, it is integral to successful treatment.
“I know what it takes to get to 10,000 steps a day, but walking for the sake of walking is so hard. Maybe I’m too goal-oriented.”
People need motivation to begin and stick with new exercise routines. Drop-In helps patients and caregivers motivate each other.