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 Tieni Duro embodies cooperation, dedication, and leadership; developing holistic student-athletes and exceptional young men and women through cycling.

Tieni Duro

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 Tieni Duro embodies cooperation, dedication, and leadership; developing holistic student-athletes and exceptional young men and women through cycling.

Tieni Duro embodies cooperation, dedication, and leadership; developing holistic student-athletes and exceptional young men and women through cycling.

 After 17 years, Tieni Duro needed to clarify its brand and establish an image that represented its values in a cohesive and exciting way.

After 17 years, Tieni Duro needed to clarify its brand and establish an image that represented its values in a cohesive and exciting way.

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 Dynamic stripes pay tribute to the team’s Italian racing heritage, emphasizing form and speed.

Dynamic stripes pay tribute to the team’s Italian racing heritage, emphasizing form and speed.

 High-visibility colors, a motif throughout Tieni Duro’s history, have new purpose: increase rider safety while symbolizing the organization’s core values.

High-visibility colors, a motif throughout Tieni Duro’s history, have new purpose: increase rider safety while symbolizing the organization’s core values.

 A design language was developed across scales and levels of complexity, from box-like vehicle wraps to a clothing kit made from dozens of pieces.

A design language was developed across scales and levels of complexity, from box-like vehicle wraps to a clothing kit made from dozens of pieces.

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